The characteristic cellular structure of Infinergy contributes to its striking design. Additionally, Elastollan makes possible a variety of textures and colors on the surface of the tires. Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific said, “Yamaha’s new-generation vehicle aims to improve the riding experience and quality for travelers moving short distances. This resonates with us well because at designfabrik, we help translate ideas into daily products that improve people’s quality of life. By offering our consulting services on color, material, and finish development, we helped Yamaha realize their design concept of ‘Refined Dynamism’.” Designfabrik Tokyo supports industrial designers and engineers in turning creative ideas into actual products at every stage of product development.

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