Cross-media Advertising

Cross media: Attractive print and online combinations – boost the efficiency of your advertising

  • Cross-media target groups:

    Appropriate combination of various print and online specialist media enables you to address your desired target audience without wastage. Choose from the listed titles and tell us about your target sectors. The contact persons in our media teams will be pleased to put together a cross-media combination package appropriate for your marketing objective.

  • Print/online cross-media:

    A combination of print and online advertising can substantially enhance the efficiency of your promotional activities. Here cross-media advertising means much more than mere placement of an advertising message in various media. It also requires that an integrated idea should be prsented in all these media according to their specific strengths and function. Combination and quantity discounts can be found here.

  • Your benefits:
    • greater reach or better defined target group
    • demonstrable 2 to 3-fold increase in aided and unaided recall
    • online elements with professional response functions for monitoring your advertising effectiveness
    • individual concepts and innovative solutions for your marketing
    • one order – one invoice – one contact person

Our tips for your cross-media strategy:

  • Visual consistency is of decisive importance
  • Content and media presentation have become inseparable

    Success of a cross-media strategy depends upon more than optimum use of the media. Both the underlying idea of a marketing campaign and its media implementation will have an influence on the campaign’s success.

  • Less is often more

    The simplicity of a campaign can be a key success factor: You should seek out the fastest possible route to your objective, with maximum possible user motivation. Avoid media disruptions.

  • Cross-media – more than a flash in a pan

    Although a cross-media campaign may often resemble a hive of urgent activity, an ad-hoc approach is inappropriate. Development of a good cross-media strategy requires a long time frame to develop and implement the communication idea, to complete media negotiations, purchasing, realisation, and monitoring of advertising success.

  • Simple steps to success

    Step-by-step: Awaken interest, stimulate interaction, generate leads in a response medium, and analyse your success.

Successful cross-media means recognition of an advertisement in the various media channels. A clear and explicit picture language is extremely important, particularly for complex campaigns.

We would be pleased to help you. Just ask us.